Eastenders has had the same theme tune for the past 25 years. The drum beat at the beginning of the theme tune is the start of the interpellation; the audience recognise this tune as Eastenders. There is a picture of the Thames which is typical iconography of London. The theme tune repeats itself (almost as if it is on a loop) and it is very simple and easy to remember. It almost sounds like an orchestral piece and therefore sounds old-fashioned, perhaps representing the soap's long running history. The writing of 'EastEnders' is a serif font which looks casual and traditional; catching the audience's eye. There is also a BBC logo on the title sequence promoting the BBC as it has a good reputation for dramas. Overall, the title sequence lasts for 40 seconds running into the opening scene creating a sound bridge.
The colours, characters, music, pace of editing and style indicate that this soap is aimed at the younger generation contrasting directly to Eastenders. The music of the theme tune has been produced by much better technology and has also been synthesized. The title sequence is 1 minute and 10 seconds long including the 'previously' section. The title sequence has obscure camera shots and angles, fast cuts and is more visual, once again highlighting its target audience. It has a completely different narrative structure to Eastenders and follow Barthes' theory; gives the audience enigma codes so they can guess what will happen in the episode.
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