Uses and Gratifications

• Diversion (entertainment)
• Surveillance (information)
• Personal Identity (identity with characters)
• Personal Relationships (social)

This audience theory relates to soaps as they make us think about our lives; we connect with characters on the programmes as they may reflect troubles or situations that have happened in our family life. This audience theory also reminds me of the purpose of the BBC; to inform, educate and entertain.