Launch Trailers

We looked at the original trailers for EastEnders and HollyOaks when they were due to be released as new soaps. The EastEnders trailer was traditional (a lorry driving around London with an advertisement for EastEnders written on the side and the classic theme tune) whereas the HollyOaks one was post modern and broke the verisimilitude (young group of characters from the soap talking about the programme in a studio setting; they acknowledged that it was something that was going to be put on TV rather than real life). 

Screen capture from a trailer for EastEnders, aired before the show began in early 1985.

In 1995 Channel 4 introduced Hollyoaks, a soap with a youth focus till this day (original cast from launch trailer for Hollyoaks)