I looked at the McDonalds Advert 2011 for inspiration:
http://www.youtube.com/watch?v=tIiRwGWKjQA
I really liked this advert as it inspired me as i really liked the narrative of the story behind the advert. The guy is walking to mcdonalds and passes different places and streets. I liked this idea as it shows continuity and has a sense of destination; similar to our idea for our soap programme. This is why i am really enthusiastic about the guy riding past each scene on a bicycle as it shows a sense of continuity throughout the advert. I also liked the angles of the camera and shots, as well as the cuts, used in the advert as it is quite exciting and fast paced. The camera shots are slightly obscure; therefore not like a traditional soap programme and could may be targeted at a younger audience.
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